Established in 1922, automakers Sawllow Sidecar, abbreviated SS, renamed to coincide with the name of Jaguar by Nazi forces. Over 84 years, Jaguar manufacturing philosophy remains the most beautiful cars, strong, cunning and wild species such as jaguars.
In 1922, in a town south coast Blackpool, England, a guy is not enough love motorcycles 21 years old, Bill Lyons, met William Walmsley, 29, whose interests are not inferior. Walmsley has finished processing the sidecar (3 wheel car) for themselves and especially your new guide to view it. Immediately, Bill Lyons felt the commercial potential of this model. With youth, Lyons and Walmsley Swallow Sidecar Company, founded in May 9/1922 with a capital of £ 1,000.
Jaguar icon from jaguars species. Photo: Wikipedia
At first, the Swallow Sidecar Company has only two floors in Blackpool to watch for offices and workshops. All work is done by hand. After the establishment of several months, a business talent appears named Arthur Whittaker, who later would help the first car of the Swallow Sidecar to customers quickly. Arthur Whittaker has stayed with Jaguar in 50 years and became one of the most sophisticated business foggy island.
Creative stamping method used to produce aluminum casing sidecar, Swallow Sidecar quickly became famous when the goods "expensive like hot cakes" and improving productivity increase. However, the ambitious Lyons does not stop there. In 1927, when Herbert Austin launched the Austin Seven small cars cheap, easy to drive and handy but lacks personality, Lyons has produced a concept car 2 seat, body Swallow Sidecar mounted on the chassis of the Austin Seven . Immediately, an order is placed on the table 500 Arthur Whittaker.
That was the start of a new alliance between Lyons and Bertie Henly, who runs the popular UK garage, Henlys. Priced at £ 175 or £ 185 for the hardtop version, Austin Seven Swallow always "Fire" and did not stop there, Lyons continued to launch shell model Swallow mounted on larger chassis, named Morris Cowley. Swallow the influence of increasing the Austin Seven Swallow Saloon launched in 1928 and continued success.
Design XKR always bow his new cropped style. Photo: Seriouswheels
After a production time associated with the other car, Lyons did not want to suddenly make their tires on the chassis of other cars. This reduces the design criteria and above all, he wanted to target the car personality, not merely production sports car. If plans go according to Lyons, will be Swallow Sidecar chassis produced in the absence of experience and raw materials.
To solve the problem, Lyons has been associated with wisdom Standard Motor Company and "because" the company produce chassis design of the Swallow Sidecar engine but fit Standard. In 1931, the SS was Swallow Sidecar campaign launched by the hype and big profits. Following SS SS I and SS II Coupe, all with low ground clearance and long bonnet.
To 1934, William Walmsley, who do not prefer the more interesting links and lose interest in investment, decided to break with Swallow Sidecar. Lyons immediately redirect their attention to technical improvement, worker training, building infrastructure for the production of all equipment, vehicles that are not "lay by" as before. First, he went to Harry Weslake, a counseling center includes many design professionals tornado machine. Then, Lyons established engineering office and appointed young, William Heynes of head. Heynes who played an important role in Jaguar 35 years later.
No mascot logo, logo Jaguar replaced by the report. Photo: Seriouswheels
In 1935, the first time the phrase "Jaguar" is mentioned on that William Heynes model development. Engineers try to lift the engine capacity from 75 to 105 horsepower while focusing design Lyons tires so impressive, completely different than previous models.Initially, the Sawllow Sidecar SS number after the letter but of ad agency to recommend adding the word "Jaguar".
Jaguar is a name well-known species of American jaguar, symbol of strength and power in Latin American culture. People here believe that Jaguar is the connection between life and death. Jaguar was born to protect the emperor. Although Lyons do not really like but eventually, the name "Jaguar" was approved. Shortly after the launch at the Mayfair Hotel, London, SS Jaguar range orders received by it costs only a quarter of Bentley though not inferior in quality.
Business activities of Sawllow Sidecar is going well, the 2nd World War broke out. Like all other plants of England, was ordered Sidecar Sawllow focus on the war and returned to production cars sidecar. When World War ended, the first decision was renamed Lyons Sawllow Sidecar (often abbreviated as SS on the nose of the car) into Jaguar. The reason is simple because from SS coincides with the name of the force of the Nazi SS during World War 2.
After changing its name to Jaguar, 11 years later, Lyons officially put icons North American leopard spots on his new Jaguar Mark VIII 1956. Symbols that have followed 30 years later Jaguar and a model for the design engineer in accordance with strong physique, flowing sap and wild animals is known as the jungle lord.
Despite a series model as well as different products over time, Jaguar manufacturing philosophy remains the best-looking car, the fastest on the basis of a combination of intelligent technology with contemporary elegance. On the road to modernization, Jaguar as not to lose the historical value that Lyons had pursued until his death in 1985.
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