Joint venture between GM and Shinjin Motor was established in South Korea in 1972, then took the name Daewoo Motor in 1983, and manufactured according to the design of GM for years.
Daewoo is a large maker of Korea, the life support of numerous workers in this country. Daewoo Shipbuilding manufacturing, electrical equipment, cranes, heavy engineering equipment, buses, trucks and cars.
Daewoo Motor to penetrate the UK market through advertising at the NEC Motor Show in 1994 with the headline 'Automotive Manufacturing Co., the largest ever. " It attracts attention by breaking all the conventional rules. Furthermore not only establish its dealer network that develops both the direct sales activities with its own, using a Halfords as a national service network for the company. Auto dealers on the basis of "no bargaining" as it seems that prices offered are lower than the average price that customers are not trying to negotiate further.
In some models available in Korea (it has never imported all of its models), original UK model was based on the previous-model Opel Kadett / Vauxhall Astra. When the market is its main export USE Pontiac Le Mans. For the UK market, the Le Mans is called Nexia, there are two kinds are sold in this market is the five-door four-door saloon with a 1.5-liter engine.
1993 ESPERO larger model was born, also based on the obsolete Opel / Vauxhall and Ascona / Cavalier. In addition to the same old car, Bertone bodywork ESPERO was redesigned. The cars were obsolete and have to say is bad, and although fitted reasonably well but sold mainly on price. The real value of this model have been hidden by the service package and a generous warranty. This has attracted customers for services that Daewoo offer, but the real value of the product can not be changed.
Through the establishment of development centers and engineering in Britain and Germany, Daewoo replaced these old cars with the cars "homegrown" first in 1996 and 1997, which is Lanos, Nubira and Leganza.
The company added 4x4 vehicles for their cars by buying out of the car manufacturer SsangYong Korean colleagues in 1998 and also invented mini-car named Matiz in the same year.
The rapid expansion of the company and the financial crisis in Asia in the late 1990s made the financial situation of these companies fall into the state in chaos and in 1999 the creditors for debt relief intervened. But the future of the company no longer doubt, the company will probably be an external force management. Political considerations also affect the takeover of the foreign partner and the most likely candidate is none other than GM, Daewoo's former partner, although there are many other companies, including Ford , also very interested.
The real value of this model have been hidden by the service package and a generous warranty is it true.
ReplyDeleterims and tires | luxury Car Tires