Group Citroen car production for over three decades of the twentieth century is considered the group produced the most successful cars in Europe. Can compare the position of Citroen cars in Europe at that time almost as Ford in the U.S..
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Group Citroen cars produced today because it was no longer manufacturing corporation Michelin tires bought from before World War II. However, the Citroen name exists and is still one car brand familiar to many people. In the '20s, 30 of the twentieth century, cars filled with Citroen in France and all Europe. At the peak, the market share of Citroen cars in France close to 50%, figures that many of the world's largest family did not dare dream about.
AGCitroen mechanical and passion
Gustave was born on 02/05/1878 Andre Citroen in Paris, André Gustave Citroen's grandfather, who was parish Amsterdam (Netherlands) specializes in wholesale living by selling fruits. In 1870, in time to open a shop selling at Warzava, Mr. Levie Citroen and used her married Amalia, a Polish woman. Andre Gustave Citroen is the third son of Mr. and Mrs. Levie Citroen. Andre Gustave Citroen is for families enrolled in the famous Condorcet Lyce'e only for the elite and wealthy. It was at this school with Andre Gustave Citroen have learned and become familiar with Louis Renault boy the same age and had become the biggest competitors in the field of his car.
AGCitroen mechanical and passion
Gustave was born on 02/05/1878 Andre Citroen in Paris, André Gustave Citroen's grandfather, who was parish Amsterdam (Netherlands) specializes in wholesale living by selling fruits. In 1870, in time to open a shop selling at Warzava, Mr. Levie Citroen and used her married Amalia, a Polish woman. Andre Gustave Citroen is the third son of Mr. and Mrs. Levie Citroen. Andre Gustave Citroen is for families enrolled in the famous Condorcet Lyce'e only for the elite and wealthy. It was at this school with Andre Gustave Citroen have learned and become familiar with Louis Renault boy the same age and had become the biggest competitors in the field of his car.
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Graduated from high school, 1898 Citroen recruited Polytechnic University Polytechnique Paris. After graduation, Andre Gustave Citroen intends to make public servants in state agencies but not the government. He wandered away to find work and relied on his sister married and living in Poland. Andre Gustave Citroen work at a mechanical workshop of the brother-in Glowno.
Human capital is the goldsmith, the Polytechnic should André Gustave Citroen proved very skillful and clever engineering sector. Andre Gustave Citroen found that the wooden gears very fast but easy to do but explore hong.Vi so he thought a dedicated gear manufacturing metal and invented the first metal gear type dedicated . He immediately registered patent and began walking the path of manufacturing engineering.
Industry to produce cars
In 1907, André Gustave Citroen to the car industry quite accidentally, through his uncle, he knows there is a factory specializing in producing automobile parts and the engine broke. Andre Gustave Citroen has decided to use most inherited assets to invest in manufacturing of this gas. The manufacturing and trading industry André Gustave Citroen car since then. Since 1908, Andre Gustave Citroen directly as director of auto parts companies this Mors.
Human capital is the goldsmith, the Polytechnic should André Gustave Citroen proved very skillful and clever engineering sector. Andre Gustave Citroen found that the wooden gears very fast but easy to do but explore hong.Vi so he thought a dedicated gear manufacturing metal and invented the first metal gear type dedicated . He immediately registered patent and began walking the path of manufacturing engineering.
Industry to produce cars
In 1907, André Gustave Citroen to the car industry quite accidentally, through his uncle, he knows there is a factory specializing in producing automobile parts and the engine broke. Andre Gustave Citroen has decided to use most inherited assets to invest in manufacturing of this gas. The manufacturing and trading industry André Gustave Citroen car since then. Since 1908, Andre Gustave Citroen directly as director of auto parts companies this Mors.
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In 1924, Mors automobile engineering company be converted into joint stock companies and Andre Gustave Citroen who holds a majority stake. He was also the direct production operation and business of the company. Start from here are the golden years of Citroen cars. Andre Gustave Citroen boss became known in the European automotive industry and the world.
Within 10 years, from 1919 to 1929, Citroen car company has grown to a dizzying speed. Ground production and assembly of the company grew from 198,000 m2 to 850,000 m2. Number of employees increased from 4,000 to more than 32,000 people.Instead of each year of manufacture of several thousand cars are 10 years later, the production capacity of 102,891 units was Citroen. And the magic is Citroen car manufacturer is now selling the vehicle.
Financial success through marketing
Until the early 1930s, Citroen has sold nearly 1 million vehicles. However Andre Gustave Citroen adds that the potential is huge. He advocated to increase marketing and advertising to "awaken the attention of the 40 million people of France".
Within 10 years, from 1919 to 1929, Citroen car company has grown to a dizzying speed. Ground production and assembly of the company grew from 198,000 m2 to 850,000 m2. Number of employees increased from 4,000 to more than 32,000 people.Instead of each year of manufacture of several thousand cars are 10 years later, the production capacity of 102,891 units was Citroen. And the magic is Citroen car manufacturer is now selling the vehicle.
Financial success through marketing
Until the early 1930s, Citroen has sold nearly 1 million vehicles. However Andre Gustave Citroen adds that the potential is huge. He advocated to increase marketing and advertising to "awaken the attention of the 40 million people of France".
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Andre Gustave Citroen target not only a customer, the wealthy, wealthier. For him, the entire population is subject to appeal, advertising. If not a direct customers are also potential customers. Citroen car brand to go into the minds of every citizen, regardless of age, it is the wish of the target brand ambitious boss.
Andre Gustave Citroen, but not necessarily more advertising is aimed at a vehicle, a particular product. He Citroen brand. What big businesses today still do and call it public relations André Gustave Citroen has made nearly 90 years ago.
Andre Gustave Citroen particularly dynamic and innovative with new ideas to promote the brand. Today in many studies as well as textbooks on marketing and branding, what André Gustave Citroen has always been regarded as exemplary. Citroen is one of very few companies then have both a professional advertising department. Andre Gustave Citroen has hired Pierre Louys Euge'ne, a journalist, a professional information manager for your ad.
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Using the magnificent Eiffel Tower to advertise
Andre Gustave Citroen has used all forms and means to build advertising and branding his Citroen car. He particularly noticed the ad on the newspaper known as Le Figaro, Le Petit Parisien, Le Temps, Le Matin or L'Illustration. Statistics show that total newspaper circulation of nearly 15 million numbers.
To promote the brand, Andre Gustave Citroen special attention to the image of the branch or dealer. He uses the famous architect designs Georges Wyho pictures of the building branch, Citroen car dealers. Each opening of a Citroen - Automobilsalon, Andre Gustave Citroen are considered as important events and an opportunity to promote the brand was frantic. He also publishes its own newspaper called Le Citroen in a beautiful and luxurious gift to play for guests to visit the Citroen car.
Andre Gustave Citroen also create events, car shows held in 1931 on Citroen over 15,000 m2 area of the square Place de l 'Europa.Andre Gustave Citroen keen to take care of sales agent system . And he got the idea to regularly organize trips and factory Citroen car assembly plants for biological agents and customers.
Just to think that way, Andre Gustave Citroen also organizes expeditions in Africa, the conquest of the Sahara with thousands of kilometers. Of course he only used Citroen cars to cater for groups of daring di.Ong have used both the Eiffel Tower to serve any great purpose Citroen brand advertising.
One night in July 1925 Paris both by sudden bright lights from the Eiffel Tower with the words Citroen to 25 m tall giant. Andre Gustave Citroen had to use a light bulb to nearly 250,000 colors, 600 km wire types. The total area illuminated is about 1,200 m2.
From then until 1936, Citroen is frequently used in decorative lighting for the Eiffel Tower for advertising and brand new cars out of the firm. In 1989, the 100th anniversary of the Eiffel Tower age, Parisians and tourists all over the world have the opportunity to review the Citroen brand image with lights advertised before the old form of Gustave Citroen, who birth to it.
To promote the brand, Andre Gustave Citroen special attention to the image of the branch or dealer. He uses the famous architect designs Georges Wyho pictures of the building branch, Citroen car dealers. Each opening of a Citroen - Automobilsalon, Andre Gustave Citroen are considered as important events and an opportunity to promote the brand was frantic. He also publishes its own newspaper called Le Citroen in a beautiful and luxurious gift to play for guests to visit the Citroen car.
Andre Gustave Citroen also create events, car shows held in 1931 on Citroen over 15,000 m2 area of the square Place de l 'Europa.Andre Gustave Citroen keen to take care of sales agent system . And he got the idea to regularly organize trips and factory Citroen car assembly plants for biological agents and customers.
Just to think that way, Andre Gustave Citroen also organizes expeditions in Africa, the conquest of the Sahara with thousands of kilometers. Of course he only used Citroen cars to cater for groups of daring di.Ong have used both the Eiffel Tower to serve any great purpose Citroen brand advertising.
One night in July 1925 Paris both by sudden bright lights from the Eiffel Tower with the words Citroen to 25 m tall giant. Andre Gustave Citroen had to use a light bulb to nearly 250,000 colors, 600 km wire types. The total area illuminated is about 1,200 m2.
From then until 1936, Citroen is frequently used in decorative lighting for the Eiffel Tower for advertising and brand new cars out of the firm. In 1989, the 100th anniversary of the Eiffel Tower age, Parisians and tourists all over the world have the opportunity to review the Citroen brand image with lights advertised before the old form of Gustave Citroen, who birth to it.
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