BMW - the most valuable automotive brand
German carmakers Toyota to beat the champion in the ranking of most valuable brands in the automotive industry.
According to the BrandZ Top 100, ranked 100 brands worth
Most global, conducted by market research company Millward Brown, BMW is the most valuable brand in the field of cars. However, this is not the first time BMW lead. 2010 witnessed their same position.
Excellent BMW won the highest position in the rankings.
Having this result, according to Peter Walshe, director of Millward Brown: "BMW know how to make customers see their differences for other firms, while still bringing a product to be calculated tradition. As a major brand in the world, BMW has consistently for a long time to figure out what creates meaningful difference of the brand, in the full market competition fierce. "
Toyota brand ranked second. Main rival BMW, Mercedes and Audi, in turn No. 3 and No. 8. Along Volkswagen, Audi and Mercedes also has leap, thanks to the strong market expansion to Asia, especially China. According to Walshe, the reason three German car manufacturers have good business results because they are benefiting greatly from their exports to Asia.
Toyota pushed down to No. 2.
Millward Brown's research is based on interviews with over 1 million consumers globally, combined with the analysis of business results and financial condition of each company according to data from Bloomberg and Datamonitor.
List ranking and brand value (billion dollars) of the 10 brands most valuable automobile:
A. BMW: 24.6
Two. Toyota: 21.8
3. Mercedes: 16.1
4. Honda: 12.7
Five. Nissan: 9.9
6. VW: 8.5
7. Ford: 7
8. Audi: 4.7
9. Hyundai: 3.6
10. Lexus: 3.4
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