TOYOTA Logo

TOYOTA Brand TOYODA modified from the text, is called the founder of this car.

Toyoda family started in the profession Aiichi cooking sake, the capital, Tokyo more than 300 km to the southeast. In 1936, Sakichi Toyoda family decided to move the profession, from winemaking career move to establish a company specializing in car production The name change from Toyoda to Toyota stems from three reasons:

- The 'Toyoda' unknown pronounced as 'Toyota' and more appropriate for marketing purposes. In Japanese 'Toyo' means 'many' and 'we' means 'rice': many rice that is rich, filled.

- In Japanese, the word Toyota only 8 strokes vs. 10 strokes of Toyoda, that the traditional concept of the Japanese, the number 8 is lucky number than the 10 that they considered tasteless, no place for advancement.

- Refresh, separated from a professional familiar with the name Toyoda cooking sake.

'Trade mark' of Toyota created it and 4/1937, Toyota officially registered commercial licenses.

At that time, according to expert advice at the Japanese subsidiary of General Motors in Japan at that time Shotaro Kamiya, Sakichi Toyoda held a contest for the new company logo with these criteria should be understandable, evocative that it was a company in the country and contain Japanese syllables.

Icon of 27.000 samples were sent, with an icon named 'Toyota' with circle around.

Then, through a modified, Toyota was the symbol of today. It is

Figure 3 nested eclipse, representing the third heart.

Heart expresses three meanings:

- Concern for customers,

- The attention to product quality

- Attention to the ongoing development efforts in engineering

Fortunately for Toyota is the Toyota factories in Aichi Prefecture from being bombed during World War II that helped Toyota and start the recovery process in the production of commercial cars debut Model SA.

In 1950, the retail company Toyota Motor Sales Co. birth and until 1956 they set up distribution systems Toyopet.

The Toyota is the second largest company in the world after combination car giant General Motors of America. It can be said of Toyota's success stems from a combination of innate talent and business owners of Toyota and the colors of the traditional culture of Japan.

The success of Toyoto made ​​up of elements which it had emphasized in its logo:

- Strategic business insight

- Good customer service, meet the demand for spare parts

- Pay attention to technical innovation, reliability and low motor fuel-